VirtualAdSee if you qualify

For consumer brands

Qualified sales calls, booked on your calendar.

We run the ads and the booking flow. Your team takes the calls and closes.

  • $1M+ revenue
  • A proven offer
  • $10K+ a month for ads
  • A team to take calls

What we build for consumer brands

Brendan

Video coming
Brendan on what the funnel is, who it is for, and who it is not for.

Clients include

  • Harley-Davidson
  • Atari Hotels
  • Unity Health Toronto
  • Keyspire
  • Pagecloud
  • Inagene
  • Chilly Dogs
  • Drone Delivery Canada
  • McGillivray Capital Partners
  • FISYN
  • The Market Gardener
  • Kalaya Health
  • hope&plum
  • Swede
  • Greenfield Robotics
  • PAI Medical Group
  • Interval Weight Loss
  • Motorsports World
  • Wakesports Unlimited
  • Canadian Log Home Supply
  • Model Living
  • Oremme
  • StrikePoint Media
  • iotty
  • NOSH Simple
  • Golf 918
  • Green Evolution Technologies
  • Meridian Energy Group
  • SEP Capital
  • Air-Power USA
  • Ternus
  • Rino
  • Plentitude Group of Companies
  • North America Home Finance
  • Gatehouse
  • Pier 4 Real Estate Investment Trust
  • Lankin

What you get

What we build and run

Everything a prospect sees, and everything that gets them onto your calendar.

  1. 1

    We build it

    The ads, the page with screening built in, the calendar and the reminders.

  2. 2

    We tune it

    Ads go live on your account. We optimise toward calls your team says were worth taking.

  3. 3

    You close

    Calls land on your calendar with the prospect’s answers. Your team runs the call.

Ads

Direct-to-camera and static ad concepts at launch, refreshed monthly.

Landing page

A page with the screening questions built in.

Booked calls

Calendar, confirmation and reminders by email, SMS and voicemail.

Follow-up

No-show, reschedule and win-back sequences in your CRM.

Screening

Only people who meet the criteria you set reach your calendar.

Reporting

A weekly scorecard and a live dashboard.

What we never do: speak to your prospects, close for you, or promise a number of calls or sales.

How fast calls come in, and how many, depends on your offer, your market and your budget. No dates or results are promised.

Who this is for

A narrow kind of brand, on purpose

For you if you

  • Sell to consumers, not to other businesses
  • Have a proven offer that already sells consistently
  • Do $1M or more a year in revenue
  • Can put $10K or more a month into ads, paid directly to the ad platform
  • Have people ready to take and close sales calls

Not for you if you are

  • Businesses that sell to other businesses
  • Offers that are not validated yet
  • Brands under $1M in revenue
  • Under $10K a month for ads
  • Nobody to take the calls

The one requirement: $10K a month or more in ad spend, paid by you directly to the ad platform from your own account. Our fee is separate; we go through it on the call.

Examples include home services, aesthetics and wellness clinics, high-ticket coaching and education, home improvement, financial and insurance products sold to households, luxury and custom goods.

Results

Results from clients we book meetings for

FISYN

Ron McVaney, FISYN.

FISYN

Cost per meeting
$523
Meetings booked a month
1,912
Attendance
71% · 1,358 attended
Close rate
5.72% · 78 closed a month
Closed over the period
854 investors · $83M
Average opportunity
$97K

At a $1M monthly ad budget over 11 months.

“It’s outstanding. Everybody shows up with a smile, willing to be helpful, and it shows up in their work product. I would highly recommend you guys, and I do so wholeheartedly.”

Ron McVaney, President, FISYN

McGillivray Capital Partners

Lauren Flanagan, McGillivray Capital Partners.

McGillivray Capital Partners

Cost per meeting
$226
Meetings booked a month
442
Attendance
63% · 279 attended
Close rate
8.12% · 23 closed a month
Closed over the period
272 investors · $55M
Average opportunity
$202K

At a $100K monthly ad budget over 12 months.

“We had a goal that we were trying to reach within 18 months and we ended up reaching that goal in 12 months. Digital marketing was a big part of that.”

Lauren Flanagan, Director of Marketing & Communications, McGillivray Capital Partners

Results are specific to these clients and not guaranteed.

The math

What a customer costs

Move the sliders and watch ad spend become calls, customers and profit. Illustrative, not a forecast.

Your numbers

Ads
$
$
Calls
%
%
Customers
$
%

Illustrative. Enter your own numbers. Not a forecast or a guarantee of results. Minimum ad spend $10,000 a month.

Profit after ad spend, a month

$16,500

100
calls booked
70
showed up
21
new customers
Revenue
$52,500
Cost per customer (CAC)
$714
Worth : cost (LTV : CAC)
3.5 : 1
Healthy

Each customer is worth well over what it costs to get them.

Take these numbers to the quiz

The team

The team behind the calls

  • Brendan Manley

    Brendan Manley

    CEO

  • Martin Kocandrle

    Martin Kocandrle

    COO

  • Corwin Givens

    Corwin Givens

    Chief Systems & Innovation Strategist

  • Steven Martel

    Steven Martel

    Revenue Operations Manager

  • Danielle Fobert

    Danielle Fobert

    Head of Design

  • Luke D’Alfonsi

    Luke D’Alfonsi

    Videographer and Video Ads Editor

  • Randolph Jones

    Randolph Jones

    Performance Creative Strategist

  • Sandra Sardinha

    Sandra Sardinha

    Head of Sales and Partnerships

  • Fathima Azeez

    Fathima Azeez

    Director of Finance

  • Mina Ozbilen

    Mina Ozbilen

    Performance Manager & Data Analytics

  • Teresa Vuong

    Teresa Vuong

    Client Solutions and Strategy Manager

  • Karen Moores

    Karen Moores

    Client Solutions and Strategy Manager

  • Evan Kettlewell

    Evan Kettlewell

    Paid Media Director

  • Robert Holt

    Robert Holt

    Paid Search Manager

  • Luis Flores

    Luis Flores

    Paid Social Media Buyer

On your side

What a booked call looks like

Your team gets three things before the call starts.

The prospect’s answers

JM

Jordan M.

Austin, TX · via Meta

Looking for
A full kitchen remodel
Budget
$40K to $60K
Timing
In the next 60 days
Decision maker
Yes, with my partner
Best time to talk
Weekday afternoons

Every screening answer, on the contact before you dial.

The calendar invite

Thu14

Sales call: Jordan M.

2:30 to 3:00 pm · Phone

Confirmed by the prospect

On your calendar, with the answers attached.

Booked straight into your team’s calendar.

The reminders

Hi Jordan, your call with the Acme team is Thursday at 2:30 pm. Reply C to confirm.

C

Thanks. See you Thursday. Here is the link if you need to move it.

Email, text and voicemail reminders, so they show up.

Examples. Names and details are made up.

Questions

Common questions

What counts as a qualified call?

Someone who answered the screening questions, meets the criteria you set with us, and booked a time on your calendar. The criteria are set with you before launch and tightened as your team reports back on the calls.

Who takes the calls?

You do. Your sales team, a closer, or the owner. We book the call, confirm it, send the reminders and hand over the prospect’s answers. We do not speak to your prospects and we do not close for you.

Do you guarantee a number of calls or sales?

No. The results on this page belong to the clients named. Your result depends on your offer, your market and whether your team takes the calls and follows up. We report the numbers every week so you can see what is working.

How quickly should booked calls be followed up?

Confirm within a few minutes of the booking, and call within 5 minutes if they miss the slot. A booked call that is not followed up quickly is usually lost, so we build the reminders and ask your team to commit to the same speed.

Next step

See if you qualify

Answer a short quiz. If you qualify, you pick a time right after.

  1. 1

    Take the quiz

    About 90 seconds, one question at a time.

  2. 2

    Get a straight answer

    Qualified, or not yet, and why.

  3. 3

    Book a call

    30 minutes with Martin or Sandra.

    • Martin KocandrleMartin
    • Sandra SardinhaSandra

VirtualAd is a marketing agency. We run the ads and book qualified sales calls for consumer brands. Your team takes the calls and closes.